Houston, TX, US
REQ #:
Posted at:
2019-11-20 20:17:35

Area Director, Care Transition

Job Purpose

  • The purpose of this position is to manage and increase census/occupancy for multiple facilities' within an assigned area by establishing, developing and maintaining relationships with hospitals, physicians, insurers, and community organizations that generate resident admissions.
  • ** Conducts physical assessments and/or screening of potential residents.

Essential Duties and Responsibilities

  • In accordance to facility and district sales plans, must develop and execute tactics to maximize admissions of residents requiring a sub-acute level of care including regular contact with potential referral sources including hospitals, physicians, insurers, case management companies and health care agencies.
  • Maintains an 80% conversion ratio from referrals to admissions.
  • Serves as a key member of the facility sales team by assisting other members with coordination of sales calls to key accounts
  • Conducts industry analysis annually and local market analysis quarterly. Completes the business development tool (sales plan) weekly.
  • Ensures admission screening of potential residents, determines level of care, services required, equipment needs and insurance coverage, as appropriate.
  • Ensures company processes are followed to ensure the clinical and financial approval process in a timely manner.
  • Coordinates admissions with appropriate departments and staff
  • Directs efforts to the managed care industry by setting up appointments with case managers and explaining the services provided
  • Contacts local community agencies to generate a positive image and encourage word-of-mouth referral activities.
  • Maintains up-to-date knowledge of current regulations governing Medicare / Medicaid and private insurance company reimbursement processes.
  • Ensures all required records are maintained and submitted, as appropriate, in an accurate and timely
  • Ensures 80% of time is spent outside the building on census development in the local market.
  • Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets
  • Expected to attend Sava University to obtain sales tactics and techniques to allow for success in the role
  • Perform other duties as assigned



  • Bachelor's Degree in marketing or 4+ years of relevant work experience
  • One to Three (1-3) years experience in health care, long-term care industry or insurance sales/marketing
  • One (1) year experience with proposal development process
  • Public relations experience, preferred
  • ** Registered Nurse Preferred, but position may be filled by LPN/LVN
  • ** RN must have one (1) year experience in patient/resident assessments; LPN/LPN must have a minimum of two (2) ears experience in patient/resident assessments.

Knowledge & Skills

  • Strong technical writing skills
  • Familiarity with medical terminology
  • Superior presentation skills - both one on one and in a group setting
  • Proficient in Microsoft Office Suite (Word, Excel, Powerpoint)
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